If you are going to the best toy shop in the world everyone thinks of Regent Street. For the big kids according to Chris there is the Apple Store, but to everyone else there is Hamleys. We had a good day out with my Father visiting the two european bookshops and Hamleys. My son has made it clear he is following his parents into loving computers and gadgets, also Ben 10 is up there with them. My daughter, it was obvious loves painting and cuddly toys. She cuddled all the cuddlies she could find and came away with more paints, (and I thought she had loads of both already.)